Instagram Earnings Calculator

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Instagram Earnings Calculator
Estimate how much you can charge for sponsored posts on Instagram based on followers, engagement, niche, and audience quality.
Use your current Instagram follower count
Total likes + comments ÷ followers × 100
5%
Higher-paying niches get a premium
Based on where most of your audience is
Sponsored content format Choose the main format brands usually want
How many paid posts you plan to do
Currency & pricing assumption Adjust base rate per 1,000 followers
Base rate: 10 per 1K followers
Suggested rate per sponsored post
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Enter your followers and engagement to see a suggested pricing range.
Conservative range
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For new creators or first-time brand deals.
Premium range
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For strong brands, niche audience, or high demand.
Estimated monthly brand earnings
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Based on your selected sponsored posts per month.
Influence score (followers × engagement)
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Higher score = stronger justification for premium pricing.
Story package (3–5 frames)
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Typically priced a bit lower than a main feed post.
Reel + Story combo
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Bundle pricing for one reel + supporting stories.
Follower tier: –
Niche factor: –
Audience tier: –
Format: Static post
This tool provides rough, non-binding estimates based on general creator economy benchmarks. Always adjust for your brand strength, past results, and negotiation with the advertiser.

How This Instagram Earnings Calculator Works

This calculator uses your follower count, engagement rate, niche, audience tier, and content format to estimate a fair per-post sponsored rate and potential monthly earnings from brand collaborations.

What It Takes Into Account

  • Followers: More followers typically means higher reach and higher pricing.
  • Engagement rate: Accounts with strong engagement (comments + saves, not just likes) can charge a premium.
  • Niche: High-intent niches like finance, business, tech, or beauty often have better-paying advertisers.
  • Audience tier: Brands usually pay more for Tier 1 audiences (US, UK, etc.) compared to low-CPM regions.
  • Format: Reels and bundled packages (Reel + Stories) can command higher rates than a single static post.
  • Base CPM: You can adjust the base price per 1,000 followers to match your market or benchmark.

How to Use This Tool

  • Enter your current follower count and engagement rate.
  • Select your primary niche, audience region, and main content format.
  • Choose how many sponsored posts you expect per month.
  • Adjust the base CPM slider if you want to be more conservative or more aggressive.
  • Use the Conservative, Standard, and Premium ranges as a negotiation starting point with brands.

This is an educational tool and not financial advice. Real campaign pricing depends on many factors: brand fit, deliverables (usage rights, whitelisting, ad spend), campaign objectives, and your historic performance. Always customize these numbers for your own context.